While traveling the world, Cesar Murillo and David Nouveau saw some devastating problems that affect many innocent people from around the globe. Now they are on a local mission to find a solution.
And it all starts with a cup of coffee.
The College of William & Mary business graduate students started a socially-conscious coffee cooperative, Do Good Trading Company, last year with some high expectations and now they are looking for carriers of their product within the Hampton Roads area.
The consumer market for high-quality coffee is a large one — half of Americans drink coffee on a daily basis — but their main objective has nothing to do with taking down the coffee giants like Starbucks or Dunkin’ Donuts.
Instead, they want to deliver access to clean water for the 700 million people in the world who don’t have it.
“Problem solvers — that’s what we really are,” said Murillo, 27, who grew up in Fresno, Calif.
“These are real problems in the world and need to be addressed so we want to use our background and what we are learning at school to solve them. We also need the local community to get behind us.”
A percentage of the profits from their company go toward supporting organizations that fund lifesaving water projects around the world.
“There are a lot of communities around the world that produce coffee but some of those very same communities also have water access problems,” said the 39-year-old Nouveau, who grew up in Dallas.
“We saw the connection and figured ‘Why not coffee?’ because our ultimate goal was to support a projec